Measuring Social Impact

“Goals are the Road Maps that Guide You and Show You what is Possible” - Les Brown

At PRINT our projects align with the Sustainable Development Goals as a means of measuring and communicating our social, economic, and environmental impact (referred to as “social impact”). 

What is Social Impact? 

Social impact is summarized as, “the net effect of an activity on a community and the well-being of individuals and families (csi.edu.au).” Our goal is to create numeric and descriptive questions (referred to as “social metrics”) that capture the number of individuals your project serves. 

What are Sustainable Development Goals? 

“The Sustainable Development Goals [SDG’s] are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice (Un.org).” The SDG’s cover 17 categories related to education, health, equality, economics, infrastructure, and sustainability. At PRINT we use the SDG’s to broadly align your project to impact categories.

What are Targets? 

Targets are a subcategory of the SDG’s and represent the project's primary goal(s) and are used to communicate the direction of impact to donors. Targets are adapted from the SDG’s Targets and are specific to each project. Ex: Sustainable Tourism, Job Creation, Access to Medicine etc. 

What are Social Metrics? 

Social Metrics measure the social impact of a project's activities and are the means by which we capture social impact. Social metrics are primarily quantitative but may also include descriptive answers or stories of individuals. Metrics are adapted from IRIS+ a universally accepted social impact measurement standard.

We work with our new projects and employees to identify and craft their specific social metrics that they report on quarterly.

Below are examples. There are more ways to address these goals. See the full description according to the United Nations Sustainable Goals here.