Latitudes exists to market and advocate for artisan-based small businesses around the world who seek to impact resource-deprived communities, particularly in poverty stricken regions. Latitudes comes alongside small business owners to help develop marketable products and effective sales channels that allow for employment, job training, and sustainable income for families and individuals. Each of these small businesses are invested in their local communities and seek to impact those with the greatest need for empowerment, advocacy, and opportunity.

Being faithful to their motto "life, opportunity, chocolate" means fair staff wages and benefits, developing new staff skills, empowering staff leadership, fair trade with farmers, promoting plant diversity and agricultural best practices, utilizing solar energy and eco-friendly packaging.